Introduction to the Spirit of Chinese Business: The success of Shanxi merchants lies in the fact that they developed a special business spirit under certain historical conditions. Shanxi merchants are shrewd and kind-hearted, frugal yet righteous, and their loyalty can be seen in times of crisis. Shanxi merchants are down-to-earth, courageous to explore, diligent and dedicated, honest and righteous, and have a high degree of business ethics and good quality.