Introduction to the founder: Heineken was founded in Amsterdam in 1864 by Gerard Adriaan Heineken. In 1874, the brewery was renamed "Heineken's Bierbrouwerij Maatschappij" (Heineken's Bierbrouwerij Maatschappij), and the first branch was opened in Rotterdam in the same year. To this day, Heineken remains the most famous and beloved beer brand in the world.