Introduction by the founder’s son: From 1917 to 1940, Henry Pierre Heineken, the son of Gerard Adriaan Heineken, took over the management of the company. company, and continued to be involved in its operations until 1951. During his tenure, Heineken improved its processes so that the beer could be produced on a large scale while still maintaining its excellent quality. After 1940, his son Alfred Henry "Freddy" Heineken began working here and was officially appointed Chairman of the Executive Committee in 1971.