Scenic spot introduction:

With the theme of "Quality Classics, Quality Experience, and Quality Appreciation", Harbin's Centenary Harbin Beer Cultural Tourism Zone is one of the most distinctive tourist cultural zones and museums in China. Harbin Beer is the earliest beer brand in China. Over the past 100 years, Chinese and foreign brewing masters have established more than 1,400 standard processes and 240 quality assurance procedures starting from the selection of each barley and hops, creating Harbin Beer's consistent purity. Its taste and unique qualities make it still people’s favorite beer brand today. The cultural zone not only has the largest beer museum in China, but also has a rich interactive experience, allowing tourists to experience Harbin Beer culture up close and enjoy the happy time brought by Harbin Beer.

Attractions distribution:

The Centennial Harbin Beer Cultural Tourism Zone is located at No. 9 Harbin Beer Road, Pingfang District, covering a total area of ​​168,083.57 square meters. The Harbin Beer Museum has three floors. It integrates various display methods such as retro restoration, multi-sensory experience, and exhibit display. It uses innovative high-tech and multimedia interactive devices to vividly restore the history of beer, exhibit beer culture in an interesting way, and deliver a unique beer experience in a three-dimensional and intuitive way. Recreating the century-old process of Harbin Beer; visiting the corridor; showing the beer saccharification, fermentation, wine storage and other production techniques and production processes to tourists, allowing visitors to experience Harbin Beer's consistent insistence on quality from up to zero and from multiple angles. In addition, the scenic spot also organizes beer festivals, public welfare activities, etc. from time to time.

Scenic spot qualifications:

National 4A-level scenic spot

Scenic spot features:

History, culture, entertainment, museums
Attraction Address
Travel Guide

Best time to visit:

All seasons

Shopping recommendations:

Harbin Beer series drinks, wine glasses, cultural souvenirs, etc.

Tourist Transportation

Scenic spot location:

China>Heilongjiang Province>Harbin City>Bingfang District

How to get there:

Driving route: There is a free shuttle bus at the Longta parking lot at No. 178 Changjiang Road on weekends

Self-driving route: Songhuajiang Highway Bridge → Haping Road → Hawu Road → Pingfang Road → Habei Road

Scenic area map:

Click to expand the scenic area map

Attraction Tickets

Harbin Beer Museum ticket price:

50 RMB

Scenic area opening hours:

9:00-17:00

Closed on Mondays

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